Strategist & Researcher · Policy × Design × Internet Culture
I study how belief travels through the internet — and design communication for where it lands. From hospital wards in Punjab to policy rooms in New York, I work the distance between how decisions are written and how they're lived.
One name, three scripts — the site introduces me in all of them.
Selected work
A mixed-methods study of state-linked digital influence operations in India's 2024 general election — original codebook, three statistical models, and an argument about the limits of regulatory response.
02 / STRATEGYA spec growth strategy and interactive content portfolio for Bump's Indian market — concepts rooted in how Indian internet culture actually moves, not how it looks from Paris.
03 / EDITORIALPolicy media and editorial work as a Blavatnik Intern — translating foreign-policy thinking into formats people outside the building would actually read.
04 / COMMSCommunications fellowship with Pittsburgh's nonprofit-capacity ecosystem — storytelling for organizations that do essential work and rarely get to say so.
Case study · Spec work for amo
A spec growth strategy for Bump's Indian market — concepts rooted in how Indian internet culture actually moves, not how it looks from Paris. Parsons-trained, Hindi and Punjabi native, and currently researching how information spreads across India's platforms.
Market read
Indian friendship lives in WhatsApp groups called "Goa 2024 (fr this time)." Plans made constantly, executed rarely. Closing the gap between "where are you?" and actually meeting solves India's most-felt social problem.
In India, location tracking codes as parental surveillance. Bump can position as the opposite: location you choose to share, with people you chose. "Your friends, not your dad's Family Link."
Indian cities are dense, chaotic, and full of serendipity — friends are constantly two streets away without knowing. The "bump into someone" magic moment happens more per user in Bengaluru than almost anywhere on Earth.
Spec content — six concepts I'd ship month one
India's most iconic meme: the Goa trip "planned" since 2019. A creator series where friend groups actually execute it — Bump coordinates who's left home, who's "5 minutes away," who reached first.
The universal Indian lie. Split-screen: the text says "reaching in 5," the Bump map shows the pin hasn't moved from home. Every share is a product demo.
900 guests, three venues, one friend group scattered between the chaat counter and the dance floor. Nov–Feb wedding-season POV with India's highest-engagement creator niche.
Durga Puja in Kolkata, Ganpati in Mumbai — city-scale treasure hunts. Bump is the treasure map. Local creator partnerships signal India isn't one market, it's thirty.
Chai runs, night canteens, "everyone come down." Campus ambassadors across DU, Bengaluru, Pune, Hyderabad. One hostel adopting Bump converts a whole friend network.
IPL nights: whose house are we watching at, and who's bringing the biryani? Content about the pre-match scramble to converge on one flat. No licensed footage needed — it's about the friends.
Growth playbook
India's engagement lives with 10K–200K meme and skit creators whose audiences are actual friend groups. Fifty of them beat one Bollywood face at a fraction of the cost per install.
Screenshots travel further than ads in India. Every concept above turns Bump's map, pins, and stickers into remixable formats users generate themselves — content velocity without content budget.
Wedding season, IPL, Durga Puja, Ganpati, college fests, Goa season. Plan around when friend groups physically converge — that's when Bump is most useful and most shareable.
About
I'm a strategist and researcher trained at Parsons School of Design (BBA, Strategic Design & Management), working at the intersection of global governance, digital media, and community-level outcomes.
My work keeps circling one gap: international frameworks get written in one kind of room, and their consequences arrive in another. I've seen both — healthcare fieldwork in Punjab, policy media at the Council on Foreign Relations, nonprofit communications in Pittsburgh — and I build research and communication that closes the distance.
Elsewhere: a 2026 World Bank Group Youth Summit delegate, and a long-time volunteer with The Letter Project, writing letters to strangers who need one.
Working languages
Writing & research