During my internship at Foreign Affairs, I supported digital operations with a strong emphasis on content compliance and intellectual property protection. I was directly involved in preparing cease and desist letters to uphold the publication’s legal rights, ensuring all distributed material adhered to copyright and publishing standards.

This role required a sharp eye for detail, familiarity with digital content management systems (Pugpig CMS), and collaboration across editorial and legal teams. By enforcing CFR’s compliance protocols, I helped maintain the integrity of its digital presence and safeguarded proprietary content in an evolving media landscape.

As part of a cross-disciplinary project at Parsons, I led strategic development for a speculative product collaboration between luxury skincare brand Aesop and textile innovator Chilewich. Our team conceptualized the “Interlude Mat”; a travel-friendly wellness accessory that merged sensory design with sustainability and minimalist luxury.

My contribution centered on translating consumer insights and lifestyle trends into actionable launch strategies. Through market research, stakeholder analysis, and pilot feedback, I helped shape a digital-first rollout plan aimed at Gen-Z and millennial consumers. The result was a concept that positioned ritual and texture as modern luxuries, reflecting both brand identities while expanding reach into new product verticals.

This project honed my ability to connect emotional storytelling with strategic execution — core to impactful creative strategy.

At Hugo Boss, I supported digital marketing efforts by analyzing consumer behavior and sales trends across the U.S., Canada, and Mexico. Using tools like Google Analytics and customer data platforms (CDPs), I tracked online traffic patterns, campaign performance, and regional buying habits.

I synthesized this data into detailed reports on customer segmentation, benchmark comparisons, and email marketing effectiveness; insights that informed cross-market strategy and content localization. Working within Salesforce and CRM ecosystems, I also helped maintain marketing calendars and optimize communication flows tailored to regional audiences.

This experience sharpened my ability to extract meaningful insights from raw data and translate them into strategic actions that drive engagement and growth.

During my time at Chirayu Hospital in Punjab, I supported clinical research in the maternal and child care department, contributing to studies that demanded both ethical sensitivity and technical precision. My responsibilities included drafting case report forms, collecting patient data, and conducting interviews while upholding rigorous consent protocols and research ethics.

Parallel to this, I led a year-long investigative project titled “Diagnosis of Rape Cases with Quick and Cost-Effective Methods on an OPD Basis.” This research involved developing a diagnostic tool using the red litmus technique; designed to improve accessibility and reduce delays in critical sexual assault examinations. Through comparative analysis with conventional methods, I evaluated its accuracy, cost-effectiveness, and ethical viability.

Together, these experiences sharpened my ability to balance technical research with human-centered impact; blending clinical innovation with a commitment to justice and public health.