Bridging design, data, and digital culture to make Bump India's favorite way to find your people.
Sample Ideas →India's social internet runs on friend groups, not follower counts. That's exactly the muscle Bump exercises — and nobody has claimed this category there yet.
Indian friendship lives in WhatsApp groups with names like "Goa 2024 (fr this time)". Plans are made constantly and executed rarely. An app that closes the gap between "where are you?" and actually meeting is solving India's most-felt social problem.
In India, location tracking codes as parental surveillance. Bump can position as the opposite: location you choose to share, with people you chose. "Your friends, not your dad's Family Link" is a positioning war Bump wins on arrival.
Indian cities are dense, chaotic, and full of serendipity — friends are constantly two streets away without knowing. The "bump into someone" magic moment happens more often per user in Bengaluru than almost anywhere on Earth.
Each one is built on a meme format or cultural moment Indians already share compulsively — Bump just becomes the punchline's answer.
Durga Puja in Kolkata and Ganpati in Mumbai (Hindu festivals honouring Durga and Ganesha) are city-scale treasure hunts. Bump is the treasure map.
The universal Indian lie. Bump's map shows the pin hasn't moved from home.
900 guests, three venues, one friend group scattered between the chaat counter (Indian street-food stall) and the dance floor.
India's most iconic meme: the Goa trip that's been "planned" since 2019 and never happens.
Chai (tea) runs, night canteens, and "everyone come down" — campus life is Bump's perfect habitat.
IPL (Indian Premier League cricket) nights and India matches: whose house are we watching at, and who's bringing the biryani (spiced rice dish)?
India rewards apps that feel local, spread through friend groups, and show up at cultural moments. Three moves, in order:
India's engagement lives with 10K–200K follower meme and skit creators whose audiences are actual friend groups. Fifty of them beat one Bollywood face — and cost a fraction as much per install.
Screenshots travel further than ads in India. Every concept above turns Bump's map, pins, and stickers into remixable formats users generate themselves — content velocity without content budget.
Wedding season, IPL, Durga Puja, Ganpati, college fests, Goa season: India's year is a chain of high-mobility moments. Plan the content calendar around when friend groups physically converge — that's when Bump is most useful and most shareable.
A short route through brand, analytics, media, and research — each stop sharpened a different content muscle.
Running end-to-end communications for a nonprofit capacity-building organization — writing, visual content, campaigns, and audience strategy across channels.
Author of a research paper on digital influence and content dynamics during India's 2024 general election — mapping how narratives move across WhatsApp, Instagram, X, and YouTube in India. I don't just consume the Indian internet; I've built codebooks and models to study its mechanics.
Worked inside a fast-moving global media operation — packaging complex ideas for broad audiences on tight cycles. Learned how to make serious things scroll-stopping!
Luxury retail marketing where every touchpoint is scrutinized — visual standards, brand voice discipline, and clienteling. Where I learned that craft and obsession over details is the whole game.
Marketing analytics work: reading performance data, testing what works, and letting numbers overrule opinions. Content taste plus a dashboard habit — the combination this role runs on.
Trained to think in systems and ship like a designer: prototype, test, iterate.